The winery
Villa Giada is in Canelli, in the hills where the Langhe and Monferrato regions meet, set in an enchanting landscape recognised by UNESCO as a World Heritage Site.
Villa Giada started out as a producer of Moscato grapes in the Canelli hills, and has a long tradition of growing Barbera grapes, particularly in the municipality of Agliano Terme – one of the eleven municipalities that make up the Nizza DOCG, a project in which Villa Giada has believed right from the start. Its first single vineyard Barbera, Quercia, was launched in 1991 and other vineyards were subsequently purchased in what is now the Nizza DOCG production zone.
In 2021, the winery became one of the estates of the Lanci-Soldadino family, merging with the wine heritage of the Coppo wineries and acquiring the new name of Coppo Agricola. Today the estate covers about 86 hectares, from the Langhe to Monferrato, blessed with an ideal climate and unique soil, giving life to wines that express the authenticity and character of these lands.
Many of Coppo Agricola’s grapes come from vineyards planted before 1950, the rest from vineyards planted after the 1990s.
Villa Giada celebrates the native Monferrato grape varieties with a selection of authentic, quality wines.
Barbera d’Asti and Nizza, Chardonnay, Gavi and Moscato express the territory with their intense aromas, freshness and identity. Every label is the result of sustainable viticulture and an in-depth knowledge of the Piedmont hills.
A small amount of the Gamba di Pernice native grape variety is still produced under the Villa Giada label.
The vineyards extend across the ‘golden triangle’ between Asti and Alba, in calcareous, clayey and saline soils that give the wines – particularly Barbera d’Asti and Nizza DOCG – structure, elegance and intense aromas.
In Ceirole, which is where the winery is located, the temperature range and sandy soils enhance the aromatic qualities of Moscato and the finesse of Chardonnay.
Each wine is the result of sustainable viticulture, with practices that respect biodiversity and the natural balance of the vineyard ecosystem.
THE PRODUCTION STYLE
A SUSTAINABLE APPROACH, FROM THE VINEYARD TO THE GLASS
We believe that a wine’s greatness comes from the soil: from the characteristics of the land, the vineyard and, last but not least, from man, who carefully and respectfully interprets and channels nature into culture.
We are in Canelli, among the hills where the Langa and Monferrato regions meet, privileged spectators of a landscape that is unique in the world. The richness of this extraordinary territory commands a dutiful tribute on our part: respect and protection of our surroundings.
This premise drives our production philosophy: to accompany nature with a firm but light hand in constant collaboration, to minimise intervention in the cellar.
We believe that sustainability is not only the protection of a landscape, but of a way of life made up of culture and traditions. The wine is the final piece of a puzzle that begins in the vineyard and ends in the bottle, so that the story of the land can be told beyond its borders.